Our company, under the purpose of 'Increasing enrichment through business creation,' provides excellent technology in the form of products, brands, and solutions in specific theme areas.
The origin of our company name comes from taking 'Well' and 'O' from 'Well-being + organization,' meaning an organization that creates businesses that produce Well-being = enrichment.
Going forward, we will challenge various business areas through establishing group subsidiaries, M&A, and alliance partners. The themes we address from the early founding stage are 'Regional Revitalization,' 'Lifestyle & Living,' and 'Entertainment.'
As someone from a rural area, I realize that there are excellent values and opportunities sleeping in rural areas that haven't been brought to light. I also want to put a stop to the decline in prosperity due to population decline that will certainly occur in the future. In lifestyle, we will develop products and brands within everyone's reach, creating things that become everyday essentials. In the entertainment field, we will devote ourselves not only to content development but also to promoting DX and AI utilization in the entertainment domain.
In particular, the mission we consistently pursue across all themes is:
- ・Bringing technology to every corner of Japan
- ・Delivering impactful products worldwide
- ・Inheriting attractive values in new forms
We will contribute to creating an attractive, in-demand society by deploying excellent technology and resources.
Not by one person's power, but by everyone's power, we will surprise the world and enrich society.
Career
Wello
代表取締役社長 兼 CEO
事業を創り、育てることで、社会にゆたかさを届けたい。そんな想いからWelloを創業。これまでの経験を活かし、クライアントと共に事業の成長に向き合っています。
AnyMind Group
Vice President
- —子会社フォーエムの取締役として App Growth事業の責任者
- —DX&AI事業の責任者
- —他、大手ブランド企業等のシステム開発やEC導入案件に従事
GREE
メディア事業責任者
- —ニュースメディアの事業責任者として運営・グロースを担当
- —メディア企業向けコンサルティング事業を新規立ち上げ
- —広告商品の企画開発・法人営業を担当

Co-Founder & COO
宮沢 直樹
Naoki Miyazawa
I joined Wello's co-founding team because I was drawn to the breadth of meaning in the word 'enrichment.'
I believe enrichment is measured differently by each person. The sense of achievement from business growth, encounters on a trip to an unfamiliar country, time spent with family, a quiet moment petting the cat on your lap. Both economic value and the felt value of everyday life are equally important forms of 'enrichment.' Building a framework to increase both through business is what I see as my role as COO.
I have built experience in technology-driven business development in the internet industry while continuing community revitalization activities in rural mountain villages. While pursuing results in the fast-moving business world, I have felt firsthand that irreplaceable, genuine value exists in these regions—and that this value is being lost due to changing economic conditions.
These two experiences are the foundation of my work at Wello. Growing our clients' businesses through technology while ensuring that enrichment reaches the end users and local communities beyond them. To create this virtuous cycle, I face each day focused on operations design, organizational development, and building trust with our clients.
Turning the vision our company upholds into reality with reliable execution. Increasing 'enrichment' for everyone connected to Wello.
With this commitment, I will build the business foundation.
Career
Wello Inc.
Director & COO
GREEX Inc.
- —Head of Corporate Division at the core subsidiary handling B2B business for the GREE Group
- —Oversight of subsidiary management functions within the Group's DX business
- —Multiple business development initiatives in social marketing and ad technology





